Faigley

After reading the assignment I really agree with the author. He really let me see that there is more to advertisements than what the text says. We are able to formulate ideas and opinions based on the message the advertisement is sending as a whole instead of reading it in pieces at face value. We are able to see hoow the ad relates to people and can tell us more than what is really there. A good advertisement is one that keep the reader intruiged and keeps them thinking about the product. Just like the SUV example, we are not supposed to just see a picture and think "Wow that looks pretty cool and expensive", we are supposed to read the material about the actual facts (like safety features, etc.) and take something away to think about... not just continue on like we never saw it. Visual image is everything to the reader and is an important factor all advertisements.